• 专利附录
  • 专利说明
  • 权利要求
  • 类似技术
  • 同族专利
  • 引用文献
  • 法律状态
  • 优先权
    • 专利摘要:
    The invention relates to an interactive presentation system (1) and an interactive presentation method using the system. The interactive presentation system comprises an imaging device (2), which is formed at least for receiving a display means (8), an image acquisition and processing device (3), which is designed to capture an image of a user (14) in a detection area (15), a warehouse (4) and a data processing system (5), connected to it, the image capture and editing device (3), a database (6), a reading device (7) and a display means (8). In the warehouse (4) a plurality of parcel (9) is deposited, each parcel (9) has a contactless readable identification feature (10). In the database (6), the identification features (10) are stored in a first section (11) and a plurality of information sets (13) are stored in a second section (12). Furthermore, an identification feature (10) in the first section (11) is associated with at least one information set (13) in the second section (12), and further the display means (8) is disposed in the imaging device (2). The data processing system, in turn, is designed to look up an identification feature read out by the reading device in the database and then to read out the information record or sets of information associated with the read-out identification feature and display it on the display means.
    公开号:CH709215B1
    申请号:CH00136/15
    申请日:2015-02-03
    公开日:2019-02-15
    发明作者:Ulrich Ewald
    申请人:Ana U Gmbh；
    IPC主号:
    专利说明:

    Description: The invention relates to an interactive presentation system and a presentation method.
    For product presentation or to provide additional information about products, presentation systems are generally in use and are accordingly widespread. In particular, they have the advantage for a user or a customer of giving additional or further information about a selected product. For the presentation of a few goods or a largely fixed assortment, it is usually easy to provide additional information on a presentation system. Display systems are known from the prior art in which additional information relating to the selected product is shown on a display means. A disadvantage of the acceptance of such systems is that the additional information must be actively used or requested by the user.
    For example, from DE 19 909 936 a system is known which determines the position of the person in front of the screen and adapts the display on the screen based thereon. The user can thus move in front of the screen and, based on this change in position and a detected line of sight, receives a correspondingly adapted representation of the object to be presented. Such systems are generally known as virtual reality systems.
    Systems of this type have in common that they detect a position and / or a viewing direction of the user in order to adapt the display based thereon. This gives the user the impression of being in front of a real 3D object.
    In such systems, there is always a conscious interaction between the user and the presentation system, so the user knows that it is an interactive presentation system and thus assumes such an interactive product presentation.
    Such deliberate expectation or recognition is disadvantageous in the area of product application, however, since the interest of a user for additional advertising information will decrease due to ubiquitously available and existing product advertising. In particular, the willingness to accept additional product information or to request it consciously will usually be quite low.
    The object of the invention is to provide a presentation system that provides a user with additional information for a selected product, no additional selection or request steps being required by the user. Furthermore, the presentation system should not be immediately recognizable as such for the user, so that the additional information is surprisingly displayed for him.
    The object of the invention is achieved by an interactive presentation system comprising an imaging device, an image acquisition and preparation device, a warehouse and a data processing system, and connected to this an image acquisition and preparation device, a database, a reading device and a display means. A plurality of piece goods are stored in the warehouse, each piece goods having an identification feature that can be read out without contact. The identification features are stored in the database in a first section and a plurality of information sets are stored in a second section, an identification feature in the first section also being linked to at least one information feature in the second section. Furthermore, the display means is arranged in the imaging device. The data processing system, in turn, is designed in such a way that it can look up an identification feature read by the reading device in the database and then read out the information set or information sets associated with the read identification feature and display them on the display means.
    A further development, according to which the imaging device is formed by a semi-transparent mirror, has the advantage that the user sees his own image and additionally receives information about the piece goods from which the identification feature was read out via the display means. It is particularly advantageous that the user does not immediately recognize the display means as such and is therefore surprised by information that suddenly appears in the mirror. This avoids any aversion the user may have towards additional product information, especially advertising. This increases the likelihood of the information presented being anchored in the memory.
    A further development is that the identification feature is formed by an electromagnetic or optically readable feature. Non-exhaustive examples are RFID tags or optical 2D / 3D codes.
    A further development is that the reading device is designed as a short-range reading device. Since a plurality of piece goods are arranged in the warehouse, but the user should only receive information on the currently selected good, it is advantageous if the reading range is limited in order not to read any identification features from the warehouse. A plurality of objective presentation systems can also be arranged next to one another, with the objective further development ensuring that no identification features of neighboring systems are read out. This is achieved, for example, by means of an appropriately designed antenna or optics or by means of a correspondingly low transmission power.
    In addition to or in addition to an immediate selection of a good at the warehouse, the user can also make a preselection, for example via a data terminal which is connected to the data processing system. Therefore be
    In CH 709 215 B1 there is also a further development in that a selection data record is stored in a third section of the database, which selection data record is linked to at least one identification feature of the first section. The data terminal can be a smartphone, for example. However, it is also possible for the user to store the selection data record in the third section of the database from his / her own / private data processing system, via a data communication network, such as the Internet. The stored selection data record can then be called up by the user on the presentation system, which has a selection interface, for example a human-machine interface. In a similar direction there is also a further embodiment, according to which a selection data record is stored on a mobile storage medium, which selection data record is linked to at least one identification feature of the first section. According to this development, the user carries a medium on which the selection made is stored. A further reading device will be connected to the data processing system for reading out the storage medium. However, the existing reading device can also be designed to read out this storage medium. The storage medium can be, for example, a USB memory chip or a wirelessly readable data card, this list not being conclusive.
    [0014] In order to be able to detect further possible user interactions, according to a further development it is provided that a detection device for acoustic signals is connected to the data processing system. The user can thus also make a choice by means of voice commands, for example to navigate within the information displayed on the display means. The recorded acoustic image is processed by an analysis module of the data processing device and the voice command is selected from a range of possible commands.
    A further development is that the reading device is arranged at the warehouse. A product can be selected by selecting an individual product and bringing its identification feature into the detection range of the reading device. According to the advanced training according to the claims, however, it is also possible for all piece goods in the warehouse to be detected by the reading device, and thus the departure of a piece goods from the detection area is recognized and thus recorded as a selection.
    A piece goods can also be selected by a user selecting the desired piece goods with a kind of pointer movement. According to a further development, it is therefore provided that the reading device has a data counterpart of a mobile data terminal. For example, the data counterpart can be formed by a device for short-range communication. The data terminal is, for example, a smartphone that has an NFC chip. In the warehouse, a reading device or part of the reading device will be arranged in the immediate vicinity of each product. If the user brings his mobile data terminal into the vicinity of the general cargo, the data terminal is read out and the desired general cargo is selected.
    The invention is also solved by an interactive presentation method, which is carried out on an objective interactive presentation system. The presentation process includes the following steps.
    Selection of a product from a warehouse by a user, a plurality of products being arranged in the warehouse, which products are each provided with an identification feature. The individual identification features are unique for each product, so that each product can be clearly identified. [0019] Contactless reading of the identification feature by a reading device, which reading device is connected to a data processing system. This configuration makes it particularly easy for the user to use the method in question.
    Looking up the read identification feature in a first section of a database connected to the data processing system, in which first section identification features of all products arranged in the warehouse are stored.
    [0021] Determining an attention vector from an image of the user by means of an image acquisition and processing device connected to the data processing system. This method step ensures that the information relating to the good is only presented if the user notices or looks at the imaging device. The user should experience the information display as a surprising effect.
    The data processing system looks up an information record in a second section of the database, at least one information record of the second section being linked to an identification feature in the first section.
    Representation of the information set on a display means connected to the data processing system. The display takes place as soon as the user is oriented in the direction of the imaging device and the attention vector ensures that the attention is directed to the imaging device.
    According to a development, a user's attention is determined by determining the face in the captured image of the user and determining the attention vector from the direction of the eyes. If the user looks at the display means, it can be assumed that the user's attention is also directed to the display means and the information set is thus perceived by the user when displayed on the display means, in particular as a surprising additional effect.
    CH 709 215 B1 To determine the attention vector, according to a further development it is further provided that an arm or a pointing device is determined in the captured image of the user and from the posture or position of the arm or the pointing device in relation to the image capturing device Attention vector is determined. A user can also express his or her attention by means of a pointing gesture or an attention can be derived from such a gesture. For example, the user can point with the hand or a pointing stick at the display means or point at a partial section of the display means, from which a directed attention can be derived.
    Another possible embodiment for determining the attention vector consists in that an acoustic signal of the user is detected by an acoustic detection device connected to the data processing system and the attention vector is determined from this. An acoustic command from the user can thus also be used in order to be able to derive an attention vector.
    For user acceptance or added value, a further development has the advantage that the information set is overlaid with the captured image of the user by the data processing system and is displayed on the display means. For example, there can only be one generic version of a piece goods in the warehouse. The possible detailed versions can be displayed according to the requirements on the display means and a concrete version in the resulting form can be displayed to the user.
    A further development is that the user uses a data terminal to store a selection data record in the third section of the database or on a mobile storage medium, the data terminal being connected to the data processing system or the database via a communication link. Thus, the user can make a selection in advance on his data terminal and store it either directly in the database or on a storage medium. A direct presence at the warehouse is therefore not necessary, which can save time as there is no waiting time. A presence of the user in front of the display means is recognized, for example by reading out a short-range communication device of the data terminal, or by reading out the data record on the mobile storage medium.
    A further development also consists in the fact that the product is selected by removing a piece goods from the warehouse. This simplifies the selection process since the user does not have to deliberately bring the selected piece goods into the area of the reading device, but rather detects a piece goods removal from the warehouse and detects the piece goods removed as the selected one.
    For a better understanding of the invention, this will be explained in more detail with reference to the following figures.
    [0031] It shows in a highly simplified, schematic representation:
    1 shows a possible embodiment of the presentation device in question;
    Fig. 2 shows another possible embodiment of the presentation device in question.
    In the introduction, it should be noted that in the differently described embodiments, the same parts are provided with the same reference numerals or the same component designations, the disclosures contained in the entire description being able to be applied analogously to the same parts with the same reference numerals or the same component designations. The location information selected in the description, e.g. above, below, to the side, etc., referring to the figure described and illustrated immediately, and if the position is changed, these are to be applied accordingly to the new position.
    1 shows the objective interactive presentation system 1, comprising an imaging device 2, an image acquisition and processing device 3, a warehouse 4 and a data processing system 5. With the data processing system 5, the image acquisition and processing device 3, a database 6, is one Reading device 7 and a display means 8 connected. A plurality of piece goods 9 is stored in the warehouse 4, each piece goods having an identification feature 10 that can be read out without contact. Identification features 10 are stored in a first section 11 of the database 6 and a plurality of information records 13 are stored in a second section 12. It is further provided that the display means 8 is arranged integrated in the imaging device 2 and that at least one identification feature 10 is linked to at least one information set 13. Each identification feature 10 in the first section 11 is preferably each linked to at least one information set 13 in the second section 12.
    The imaging device 2 is preferably formed by a semitransparent mirror, the display means 8 being arranged behind the mirror and thus cannot be recognized as such without being shown on the display means 8.
    [0035] It is now provided that an image of the user 14 is acquired as soon as the user 14 is in the acquisition area 15 of the image acquisition and processing device 3. The user will have selected a piece goods 9 from the warehouse 4 and thus get into the detection area 15 of the image acquisition and processing device 3. In the case shown, the piece goods 9 are glasses which are worn by the user. According to the claims, it is provided that each piece good 9 has an identification feature 10 which is read wirelessly by the reading device 7. The special advantage of the presentational presentation system can be clearly described using the example of glasses as piece goods. The user 14 is in front of the image formed as a mirror with the glasses
    CH 709 215 B1 direction 2 and look at his image in the mirror. Since, together with the glasses, the identification feature 10 also reaches the detection area 16 of the reading device, the identification feature 10 is read out, whereupon the data processing system 5 looks up the identification feature 10 in the first section 11 of the database 6. Due to the link between the information features 10 in the first section 11 and the information sets 13 in the second section 12, the data processing system 5 reads the information set 13 or information sets 13 or information sets assigned to the identified identification feature 10 from the database 6 and displays them on the display means 8. The user 14 thus obtains the surprising effect that additional information relating to the selected piece goods 9 is displayed on the imaging device 2 in the area of his mirror image without his active involvement.
    The surprising effect arises in particular from the fact that the image capture and processing device 3 determines an attention vector from the captured image of the user 14. This ensures that the additional information is only displayed when the user is looking directly at the imaging device 2. In contrast to known presentation systems, information is only displayed on the display means 8 when the full or predominant attention of the user 14 is directed at the imaging device 2. This has the particular advantage that the user's attention is not oversaturated by constantly running advertisements, which leads to a significant reduction in the memorability of the information displayed. The embodiment in question now ensures that the user will be surprised by this additional benefit and will thus experience a positive reinforcement effect. According to an advantageous further development, it can further be provided that an arm or a pointing device is determined in the captured image of the user 14 and the attention vector is additionally or alternatively determined from the posture or position of the arm or the pointing device in relation to the image capturing device 3. This enables, for example, an embodiment in which, after determining the attention of the user 14 directed to the imaging device 2 for the attention vector, additional or alternative control gestures are determined with which the user 14 selects or navigates, for example, additional options in the information displayed on the display means 8 can.
    In Fig. 1, a plurality of general cargo 9 is arranged in the warehouse 4, the selection of a specific general cargo 9 is made by the user 14 taking it out of the warehouse.
    2 now shows an alternative embodiment of the objective, interactive presentation system, a plurality of piece goods 9 likewise being arranged in a warehouse 4. Each piece good 9 in turn has a contactlessly readable identification feature 10.
    [0039] Alternatively, however, the reading device is now arranged in the warehouse, the reading device now being split up. In particular, each piece goods 9 in the warehouse 4 is assigned a reading device 7 which reads out the identification feature 10 of the respective piece goods. The removal of a piece good 9 from the warehouse 4 can now be determined in that the respective identification feature 10 can no longer be detected by the associated reading device 7.
    Another possible embodiment further consists in that a single reading device 7 is assigned to the goods store 4, which reading device is then designed to read out the identification features 10 of all piece goods 9 arranged in the goods store 4. Depending on the design of the identification features 10, this reading can take place in parallel or successively.
    2 shows a further and possibly independent embodiment of the interactive presentation system, again using the same reference numerals or component names as in the previous figure for the same parts. In order to avoid unnecessary repetitions, reference is made to the detailed description in the previous FIG. 1.
    The exemplary embodiments show possible design variants of the interactive presentation system, it being noted at this point that the invention is not restricted to the specially illustrated design variants of the same, but rather also various combinations of the individual design variants are possible with one another and this variation possibility is based on the teaching of technical action through objective invention lies in the ability of the specialist working in this technical field.
    All information on value ranges in the present description is to be understood to include any and all sub-areas thereof, e.g. 1 to 10 is to be understood in such a way that all sub-areas, starting from the lower limit 1 and the upper limit 10, are included, i.e. all sub-areas start with a lower limit of 1 or greater and end with an upper limit of 10 or less, e.g. 1 to 1.7 or 3.2 to 8.1 or 5.5 to 10.
    For the sake of order, it should finally be pointed out that, for a better understanding of the structure of the interactive presentation system, this or its components have been partially shown to scale and / or enlarged and / or reduced.
    CH 709 215 B1
    Reference symbol list [0045]
    Interactive presentation system
    imaging device
    Image acquisition and processing device
    warehouse
    Data processing system
    Database
    reading device
    display means
    cargo
    Identification feature first section second section
    information Record
    user
    detection range
    detection range
    权利要求:
    Claims (16)
    [1]
    claims
    1. Interactive presentation system (1), comprising an imaging device (2), which is designed at least to receive a display means (8), an image acquisition and processing device (3), which is used to acquire an image of a user (14) in a detection area ( 15) is formed, a warehouse (4) and a data processing system (5), and connected to it, the image acquisition and processing device (3), a database (6), a reading device (7) and the display means (8), wherein A plurality of piece goods (9) is stored in the goods store (4), each piece goods (9) having an identification feature (10) that can be read out without contact, characterized in that in a first section (11) the identification features () 10) and in a second section (12) a plurality of information sets (13) are stored, furthermore an identification feature (10) in the first section (11) with at least one piece of information set (13) is linked in the second section (12), and that the display means (8) is arranged in the imaging device (2), the data processing system (5) being designed, an identification feature (10) read out by the reading device (7) to look up in the database (6), to read out the information record (13) or information records associated with the read identification feature (10) and to display them on the display means (8).
    [2]
    2. Interactive presentation system according to claim 1, characterized in that the imaging device (2) is formed by a semi-transparent mirror.
    [3]
    3. Interactive presentation system according to claim 1 or 2, characterized in that the identification feature (10) is formed by an electromagnetic or optically readable feature.
    [4]
    4. Interactive presentation system according to one of claims 1 to 3, characterized in that the reading device (7) is designed as a short-range reading device.
    [5]
    5. Interactive presentation system according to one of claims 1 to 4, characterized in that a selection data record is stored in a third section of the database (6), which selection data record with at least one identification feature (10) of the first section (11) is linked.
    CH 709 215 B1
    [6]
    6. Interactive presentation system according to one of claims 1 to 5, characterized in that a selection data record is stored on a mobile storage medium connected to the data processing system (5), which selection data record has at least one identification feature (10) of the first section (11) is linked.
    [7]
    7. Interactive presentation system according to one of claims 1 to 6, characterized in that the data processing system (5) is also connected to a detection device for acoustic signals.
    [8]
    8. Interactive presentation system according to one of claims 1 to 7, characterized in that the reading device (7) is arranged at the warehouse (4).
    [9]
    9. Interactive presentation system according to claim 8, characterized in that the reading device (7) has a data counterpart for communication with a mobile data terminal.
    [10]
    10. Interactive presentation method using an interactive presentation system according to one of claims 1 to 9, comprising the steps:
    - Selection of a product from a warehouse (4) by a user (14), a plurality of products being arranged in the warehouse (4), each product being provided with an identification feature (10);
    - Contactless reading of the identification feature (10) by a reading device (7), which reading device (7) is connected to a data processing system (5);
    - looking up the read-out identification feature (10) in a first section (11) of a database (6) connected to the data processing system (5), in which first section (11) identification features (10) of all the products arranged in the warehouse (4) are stored;
    - determining an attention vector from an image of the user (14) by an image acquisition and processing device (3) connected to the data processing system (5);
    - Looking up an information set in a second section (12) of the database (6) by the data processing system (5), at least one information set of the second section (12) being linked to an identification feature (10) in the first section (11);
    - Displaying the information set on a display means (8) connected to the data processing system (5).
    [11]
    11. Interactive presentation method according to claim 10, characterized in that the face is determined in the captured image of the user (14) and the attention vector is determined from the direction of the eyes.
    [12]
    12. Interactive presentation method according to claim 10, characterized in that an arm or a pointing device is determined in the captured image of the user (14) and the attention vector is determined from the posture and / or position of the arm or the pointing device in relation to the image capturing device.
    [13]
    13. Interactive presentation method according to claim 10, characterized in that an acoustic signal of the user (14) is detected by an acoustic detection device connected to the data processing system (5) and the attention vector is determined.
    [14]
    14. Interactive presentation method according to one of claims 10 to 13, characterized in that the data processing system (5) overlaps the information set with the captured image of the user (14) and displays it on the display means (8).
    [15]
    15. Interactive presentation method according to claim 10 to 14, characterized in that the user (14) via a data terminal a selection data record is stored in the third section of the database (6) or on a mobile storage medium, the data terminal via a communication link with the Data processing system (5) or the database (6) is connected.
    [16]
    16. Interactive presentation method according to one of claims 10 to 15, characterized in that the product selection is made by removing a piece goods (9) from the warehouse (4).
    CH 709 215 B1
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    同族专利:
    公开号 | 公开日
    CH709215A2|2015-08-14|
    AT515742B1|2017-02-15|
    DE102015200401A1|2015-08-13|
    AT515742A1|2015-11-15|
    引用文献:
    公开号 | 申请日 | 公开日 | 申请人 | 专利标题
    DE19909936A1|1999-03-06|2000-09-14|Weber Perera Hans Michael|Device and method for high-resolution optical presentation of virtual reality scenarios|
    US7853477B2|2003-12-30|2010-12-14|O'shea Michael D|RF-based electronic system and method for automatic cross-marketing promotional offers and check-outs|
    US7830259B2|2005-10-11|2010-11-09|Nanonation Incorporated|Method and apparatus for RFID initiated interactive retail merchandising|
    US7916129B2|2006-08-29|2011-03-29|Industrial Technology Research Institute|Interactive display system|
    US20110288938A1|2007-03-02|2011-11-24|Store Kraft|Interactive display system|
    法律状态:
    2016-07-29| PCAR| Change of the address of the representative|Free format text: NEW ADDRESS: OTHMARSTRASSE 8, 8008 ZUERICH (CH) |
    优先权:
    申请号 | 申请日 | 专利标题
    ATA50105/2014A|AT515742B1|2014-02-12|2014-02-12|Interactive presentation system|
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